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August 30, 2013

Fashion trucks take style

Filed under: LED Work Lights — Tags: , — solaroutdoorlight @ 7:59 am

Fresh from unveiling the new Hobo International accessories truck, Koren Ray is ready to take her fashion show on the road.

In a couple of weeks, the owner of the Annapolis, Md.-based firm plans to cruise through the Mid-Atlantic to her most loyal retailers, using the truck as a mobile showroom. Inside, she displays handbags and leather accessories amid the same rustic, contemporary decor of her flagship store — right down to the live-edge wood shelving and lit Plexiglas walls. Eventually, she will use the truck to sell merchandise from sites such as festivals and the curbside of college campuses.

And she’s just one of the latest entrepreneurs to study and pursue the mobile fashion movement.

“We’ve watched closely. It seemed like such a great fit for the brand,We have a great selection of blown glass backyard solar landscape lights and solar garden light.” said Ray, who until now had focused on selling the 22-year-old company’s products online and through department stores and boutiques.

Following the same road as the food truck craze, fashion trucks are attracting a variety of entrepreneurs who are going mobile to sell apparel. They say they like bringing merchandise directly to their customers and not being tied down by store leases.

Within the past year, at least eight trucks have started operating in Maryland alone. Two of them, including Ray’s vehicle, hit the road this month. Nationally, the handful of trucks that existed two years ago has exploded to about 300, according to the American Mobile Retail Association.

“I predict that we will have a lot more retail trucks in the next year,” said Stacey Steffe, president of the American Mobile Retail Association and an entrepreneur who opened her business, Le Truck, in Los Angeles when she knew of only two other fashion trucks in the nation. This past year, her organization has consulted with 200 potential truck owners.

Sally M. DiMarco, associate professor and fashion-design program coordinator in the School of Design at Stevenson University, has seen the trend balloon the past year.

For the mobile business model to work, prices must be low enough to attract a younger audience, according to DiMarco.How does a solar charger work and where would you use a solar charger? Most trucks offer apparel priced less than $100.

“I would be a little leery to put designer fashion out there,” said DiMarco. “People don’t want to spend a lot of money on clothes. With high-end clothing, you see an older population. I don’t think they would like to go to the trucks.”

Shelley Sarmiento, owner of Little White Fashion Truck, considers herself a “dinosaur” in the burgeoning field. This week, she celebrated her one-year anniversary in the business. In that short time, she has expanded to three trucks — she just purchased a fourth — and operates in Maryland, Northern Virginia and Nashville, Tenn.

The Severna Park, Md., resident, formerly a co-owner of White House Black Market, said the secret to her success is keeping costs low on her stock of casual, trendy apparel and jewelry.

“Nothing is over $79 in the truck,” said Sarmiento, who also works as a professor of fashion business at the Fashion Institute of Technology in New York City. “As long as I stick to my brand, I will be successful. This will work for us very well.”

Alexa Kunowsky, a Severna Park resident who attends Vanderbilt University, shops at Little White Fashion Truck in Nashville and when she’s home in Maryland.

“It’s fun to be able to go in there,” she said. “(The owner’s) awesome with all the customers. She’s really good at piecing outfits together. I like going in there for her input. … It’s also really cool that there is a truck near Severna Park, which is near my house. I really like the whole concept.”

The pricing works for Kunowsky, who said she’s purchased staples for her own wardrobe and Christmas gifts for her mother.

“It’s all really affordable, which is the best part about it,” Kunowsky said.

Like many other fashion and food trucks, Sarmiento’s company uses social media to connect with customers and inform them of the truck’s location on a given day. Sarmiento’s truck has a mobile application that alerts customers on Facebook when the truck is within 10 miles.

“It will even give you directions to us,” she said.

Startup costs for a fashion truck can range from $10,000 to $150,The world’s largest independent online retailer for solar lighting, street lights & outdoor lighting fixtures.000, according to owners. By comparison, Sarmiento said, “You’d be hard-pressed to open a brick-and-mortar store for less than $200,000.”

She said a retail boutique would typically pay rent ranging from $30,000 to $80,000 annually, plus utilities and other costs. That’s considerably more than a truck owner would pay for permits, fuel, insurance and maintenance.

She spent $35,000 to get her first fashion truck on the road a year ago. That truck paid for itself within 10 weeks, she said. But she spent more on her second and third trucks, both of which cost upwards of $60,000.

“Now that I have a little more cash flow, I’m investing in a better truck,” Sarmiento said of her vehicles, which are old FedEx and bread trucks. Her trucks each have hardwood floors, a dressing room and a generator that allows for lighting, air conditioning and heat.

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August 19, 2013

Eugene art project makes light

Filed under: solar lighting — Tags: , — solaroutdoorlight @ 9:49 am

Pedestrians and drivers in downtown Eugene might notice something different about the traffic signal boxes that occupy space at street corners with traffic lights.The difference will be if they notice the boxes at all.Last month, the gray cubes, which house electrical equipment to operate traffic lights, were made over with loud, whimsical, colorful murals, turning infrastructure into art.

You might have mistaken Bayne Gardner for a graffiti artist if you saw him drawing a masked face on the steel box at the corner of 10th Avenue and Oak Street. In fact, Eugene’s city government was paying Gardner to paint the drab, unassuming box with eye-catching art.Most modern headlight designs include Wholesale HID Kit.

Using money from Eugene’s percent-for-art ordinance, which dedicates 1 percent of the budget for eligible city-funded construction projects to public art, the city’s Cultural Services Department took an unusual approach to its latest project.

“People were tired of bronze sculptures,” says Isaac Marquez, the city’s public art manager.
Since last month, murals from four local artists have cropped up on 15 downtown street corners. A final one will be completed at the corner of Franklin Boulevard and Onyx Street within the next week or so.

The murals, which are unusual in appearance and in placement, interact with citizens more strongly than an oil painting tucked away in the library, and reflect the current art scene more aptly than a metal sculpture in the park. Marquez says city officials took the new approach in response to a 2010 survey, in which citizens expressed a desire for interactive, two-dimensional art in everyday settings.

The city recruited artists through social media and newspaper advertisements. Applicants were asked to submit an image of their proposed box, and a committee selected three winners — Alex Southworth, Wendy Huhn and Bryan Putnam — from a pool of 12 applicants.

The artists painted five boxes each, at a rate of $300 for small boxes and $500 for large boxes. Gardner won a people’s choice contest on Facebook and a $500 contract to paint the box on 10th and Oak. “I tried to make each side a little different,” he says. “I wanted, since it’s a four-sided object, to capture someone to look at all the sides.” Eugene isn’t the first to use its utility boxes as canvases. Santa Cruz, Calif., Seattle, Little Rock, Ark., and several other cities in the U.S. and abroad have sponsored initiatives similar to “Art the Box.”

In Eugene, artists’ work was strategically placed to fit the aesthetic of downtown streets.
Southworth’s murals, with their edgy, severe vibe, lined street corners on West 11th Avenue, near a heavy metal bar, a roller derby supply store and a tattoo parlor. Huhn’s bright and poppy murals line 13th Avenue,We installed flexible LED Strip lighting in our kitchen for under cabinet and within cabinet lighting. where a hair salon, a coffee shop and a computer repair store lead to the University of Oregon campus. “The response I wanted was exactly what I got from people,” Huhn says. “They said, ‘Oh, these just make me happy.'”Putnam’s work, inspired by Northwest mythology, is in the park blocks, where huge sequoia trees tower overhead.

As the artists worked, passers-by stopped to take pictures, offer lemonade, donuts and money, and inquire about whether the work was legal. “A couple of people called the cops on me,” Southworth says. The images are designed to last two years. They serve a dual purpose of enlivening a bland surface and deterring graffiti taggers. Each is covered with a layer of graffiti prevention coating. If a box is tagged, the graffiti can be wiped off without damaging the artwork.

Citizens toured the boxes during August’s First Friday ArtWalk, and listened as the artists talked about their work. Marquez says no more public events are planned, but those interested in touring the boxes can easily do so. Use the map with this story to conduct a personal walking tour of the artful infrastructure.There are all kinds of car daytime running lights with good quality.


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July 30, 2013

South Simcoe Police remind you of headlight importance

Filed under: LED Work Lights — Tags: , , — solaroutdoorlight @ 3:30 am

Headlights allow you to see the roadway in front of your vehicle when visibility is poor and makes your vehicle visible to others.

This week, the South Simcoe Police would like to remind you about the importance of headlight maintenance and visibility.

Your vehicle’s headlights must shine a white light that can be seen at least 150 metres in front and is strong enough to light up objects 110 metres away.

Headlights are equipped with the option to use a high beam to enhance vision further down the roadway and the use of a low beam when you are near other vehicles to minimize headlight glare.

When you use high beam headlights, remember to switch to low beams when approaching an oncoming vehicle.

Use your low beams when you are behind another vehicle unless you are passing it.

These rules apply to all roads, including divided ones.

Turning your headlights on activates other required lights, such as your parking lights, tail lights, and rear license plate light.

Daytime running lights are specifically designed to make your vehicle more visible during times of good light conditions and are automatically activated when your vehicle is in operation and your headlight switch is turned to off.

When driving your vehicle, full headlights are required to be turned on between one-half hour before sunset and one-half hour after sunrise, and any other time of poor light conditions such as fog, snow or rain, which keeps you from clearly seeing people or vehicles.

Don’t drive with only one headlight or with lights that are not aimed properly. Have your full lighting system checked regularly, kept clean, and replace burned-out bulbs as soon as possible.

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