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December 21, 2015

The 3 C’s of Content Marketing

Filed under: chinese taobao agent — Tags: , , — solaroutdoorlight @ 2:10 am

Happy Monday, everyone! This week in news read about the top 5 emerging technology trends, 19 social media facts that every marketer should know, Google Android catching up to Apple in race for mobile ad dollars, and mobile contributed 59% to ad revenue for the first quarter of Facebook. In tips, learn how to increase your social media click-through rates, the three C’s of content marketing, effective, ethical native advertising, and 5 steps to creating a better app… It’s Skimming the News!

NEWS

The Top 5 Emerging Technology Trends of 2014 via Business2 Community

According to Gartner, one result of BYOD is “a doubling or even tripling of the size of the mobile workforce.” Gartner predicts improvements in JavaScript performance will push HTML5 and browser-based enterprise application development environments into the mainstream. Gartner believes the number of mobile apps will grow—while the number of larger applications shrink–with apps becoming smaller and more targeted than more comprehensive applications. Read the full article for the complete list of emerging technology trends.

19 Social Media Facts that Every Marketer Should Know [Video] via Mashable

Over 50% of the world’s population is under 30 years old. 53% of people on Twitter recommend products in their tweets.93% of shoppers’ buying decisions are influenced by social media. 90% of consumers trust peer recommendations whereas only 14% of consumers trust advertisements. The four C’s of digital are creating, curating connecting, and culture. See video for full list of facts.

Google’s Android Catching Up to Apple in Race for Mobile Ad Dollars via AdAge

In a report published Tuesday, mobile-ad platform Opera Mediaworks found that devices running Android sent a greater percentage of ad requests in the first quarter of 2014 than those running Apple’s iOS. The report found that, in the first quarter, Android devices’ share of mobile-ad requests reached 42.8%, up from 31.3%. Over that time iOS’s share fell to 38.2% from 44.5%. After serving 76% of impressions in the first quarter last year, Android and iOS now control 81% of all traffic and 86% of revenue.

Facebook’s Q1: Mobile Contributed 59% of Ad Revenue in Q1 via AdExchanger

Facebook reported first-quarter earnings Wednesday, exceeding analyst estimates with ad revenue growth of 82% to $2.3 billion. In contrast, Google’s Q1 revenues were seven times larger at $15.4 billion, but its growth was only 19%. The number of users accessing Facebook via a mobile device jumped 43% year over year to 609 million globally, and monthly active mobile users surpassed 1 billion for the first time. Mobile now contributes 59% of the company’s total ad revenues, up from 30% in Q1 2013.

TIPS

How to Increase Your Social Media Click-Through Rates via Social Media Examiner

Most businesses make the same mistake in their social media updates: They don’t have a call to action that routes people back to their website. Remember to give fans a reason to click through. To get the most out of your efforts, look at which social updates, blog posts and advertising campaigns your prospective customers have responded well to in the past. Use your landing page to provide more information and another clear, strong call to action and the means to complete that action.

The 3C digital accessories Marketing via Entreprenuer

Be compelling. The information and perspective you provide should feel unlike anything that’s available elsewhere, and it should give your customer pause. Always customize. When publishing your content, it’s important that it feel unique to your customer, specially created to suit their certain kind of needs. Keep consistency. Each piece of content you distribute should be published consistently, with purpose, and with a constant brand voice.

The Essential Guide for Effective, Ethical Native Advertising via Business2Community

To avoid angering your audience, transparency is critical when it comes to native advertising. Strive to educate, inform, or entertain while weaving your brand message subtly into the content. Since kids are less likely to distinguish between advertising and regular content, avoid sponsored ads in children’s publications and websites. Native ads work best when the content is consistent with a brand’s personality, as well as the publisher’s editorial mandate. Finally, provide an opportunity to participate and make customers feel empowered.

Five Steps to Better Apps: A Cookbook for Mobile Application Security via Forbes

Code should be regularly scanned for security vulnerabilities during the development cycle.  Companies that have to go back and add security after development often find that it can be more expensive. Applications produced should be automatically tested as part of a build automation process. All development staff should have received some secure application development security training. Check for security gaps by testing vulnerabilities. Utilize other testing techniques such as penetration testing, infrastructure tests, and risk reviews.

3C digital accessories

smart phone accessories

December 14, 2015

An Overview On E-Scooters

Filed under: scooter — Tags: , , — solaroutdoorlight @ 2:02 am

There is absolutely nothing new about electric scooters given that they make their appearances last few years ago. Formerly, 10 miles is all they can go before recharging. It can never go past 12 mph. With improved technology, these mobility devices can attain a top speed of 25 mph. A complete charge can go a maximum of 30 miles. If you’re sick and tired of ridiculous traffic congestion, then they can be the solution. Kids and old individuals are also suitable candidates since these transporters are not heavy.

As a remarkable transport, electric scooter is not only small but additionally stable and safe. The build-in intelligent chip of it adopts aerospace attitude control concept, fuzzy program algorithm and gyroscope system. These systems lower the trouble of learning for newbies and concurrently offer the outstanding speed limit protection for users.

As the wheel is small and portable, it won’t take too much room of the trunk. If users arrive at the hotel, they could place it in the luggage, without stressing to look for a parking spot for it. The exquisite body of an electric powered scooter enables riders to bring it to virtually any part in the world. Rider can even ride it to just take the elevator or ride it from outside to the dormitory directly.

New and advanced level batteries have come up that last longer and can be recharged quickly. This age increase to their usage for vehicles. Another major good reason why electrics scooters have begun to grow in popularity is continually increasing gas prices. It is becoming a growing number of hard for the typical man to own a car and make use of it for leisure purposes.

But remember that not all regions have legalized power-assisted scooters for general public road usage. In addition, age requirements can vary from a province to another. Municipalities might also pass by-laws targeting e-scooters that forbid them from using municipal roads, sidewalks, scooter paths, scooter tracks, and scooter lanes under their legislation.

In conclusion, an electric powered scooter is safer for children’s use than fuel powered ones because they do not have to keep revving the engine. I also favor them since they run with absolutely no emission. Then again you must be aware of a parental concern. You ought to know where your kids ride their scooters the moment they master the control of the transporter.

December 3, 2015

Pearls of wisdom

Filed under: chinese taobao agent — Tags: , — solaroutdoorlight @ 3:29 am

Nobody can deny that pearls are beautiful and can be used in jewellery to make stunning creations. But how much do we actually know about them? Apparently there are as many as 17 different types of pearls and these fall into three main categories – natural, cultured and imitation.

Natural pearls are very rare these days due to over harvesting in the past. For them to be formed requires a unique set of circumstances. They are formed inside molluscs, moist commonly oysters and mussels. The process begins when an irritant gets inside the shell. This could be something as small as a tiny grain of sand or little stone. In order to protect the surface inside the mollusc a secretion known as nacre is secreted around the irritant. Layer upon layer of this lustrous substance builds up and so the pearl is formed. This rather amazingly can take up to seven or eight years.

Taobao natural pearls for sale: http://www.agreetao.com/

Although there is variation amongst the species as few as one in every thousand oysters or mussels might contain a pearl. And out of these only a few will be of the right quality and texture. In terms of quantity, around three tons of oysters might only produce 3 or 4 perfect pearls. The most valuable pearls are perfectly symmetrical, relatively large and produced naturally. They shine and shimmer and have an iridescence known as orient lustre. The main oyster beds lie in the Persian Gulf, along the coasts of India and Sri Lanka, and in the Red Sea. Chinese pearls come mainly from freshwater rivers and ponds, whereas Japanese pearls are found near the coast in salt water. Freshwater pearls also occur in the rivers of Scotland, Ireland, France, and Austria. The different locations and types of water where the molluscs are found produce local variations in colour, ranging from white, to those with a hint of colour, often pink, to brown or black.

Cultured pearls as the name suggests are cultivated by human intervention. Foreign material serving the same purpose as the irritant in natural pearls, is implanted inside the mollusc. It takes 2 – 4 years for the pearls to be created in saltwater and 2 – 7 years for freshwater pearls. Either way it’s not a speedy process but perfection cannot be hurried. This method was first used in 1893. Saltwater pearls are created in a number of different colours including pink, blue, black, green and white. However to complete the perfect necklace matching colours, shades and pearl sizes can actually take years, which is why they are so expensive and highly sought after. The only way to distinguish natural pearls from cultured pearls is by the use of an x-ray. The coasts of Polynesia and Australia produce mainly cultured pearls.

Imitation pearls are man-made objects designed to look like real pearls. They can be made from a variety of materials including glass, plastic and even small pieces of mollusc shell and a number of methods are used. Coating beads with a pearlescent type substance helps to imitate the iridescence of nacre. However they can easily be identified as imitation as they lose their lustre very quickly. They are of no monetary value.

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